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Welcome We all suffer from tunnel vision from time to time, focusing so intently on the task-in-hand that we forget to take stock of what’s going on around us. This is often true of the hospitality industry. While some had their heads buried in the balance sheet, others were developing new concepts, borrowing innovations from other sectors to help propel the industry forward. It began with self-service check-in kiosks, already a common sight at the departures lounge yet equally suited to the hotel lobby. CitizenM and Yotel were amongst the early adopters, catering to a new generation of travellers for whom technology comes second nature. Designers and developers have also looked to the retail and office sectors to create multi-use spaces, where guests are as comfortable grabbing a quick bite as they are setting up shop and tapping away on their laptop. When Sleeper met with Matteo Thun recently, he spoke of the blurring of lines between wellness and hospitality. His new project, the soon-to-open Waldhotel at Burgenstock Resort Lake Lucerne, sees architecture meet cutting- edge medical standards. But it’s not just a design story. Thun pointed out that the traditional low season for holidaymakers could be converted to a high season for medical tourism, resulting in a better return on investment. Cross-sector practices were also highlighted at Radical Innovation Award, in which student winner Brandan Siebrecht presented a hotel concept based on transport design. Drawing from Elon Musk’s Hyperloop One – a high- speed transportation system – his idea sees shipping containers repurposed as travelling guest suites. The transport sector on the whole has been a notable source of inspiration, with the limited square footage of luxury train cabins, cruise liners and aircrafts resulting in creative, space-saving solutions that have gradually found their way into the guestroom. AtTheAnnualHotelConferenceinManchester,LeePenson–newlyimmersed in the hotel industry having recently worked with AccorHotels on its new Jo & Joe brand – spoke of the need to look outside the industry for inspiration. Drawing on his design experience in retail, F&B and office spaces, Penson revealed that the starting point for the concept was to think of it as a hotel, but rather a series of zones that borrow from other sectors. With the hospitality industry often under fire for its lack of innovation – due in part to the long lead times of projects – it’s crucial that we don’t lose sight of what’s going on around us. Sometimes, inspiration can be found in the most unlikely of places. Catherine Martin | Editor 017PDF Image | outlandish designs of Marcel Wanders
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