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let that get us down. It’s an excellent investment in marketing.” It means that the Bürgenstock can differentiate itself effectively from the lake-less glass-and-steel architecture in the cities. Another misunderstanding: the Bürgenstock is only for the rich. Sure, only the super-wealthy can afford the CHF 30 000 monthly rent for a luxury residence suite or treatment in the clinic. “But we can’t live off the rich alone. The resort is too big to rely entirely on exclusiveness.” The spa will be available to day visitors. Among the 15 restaurants will be reasonably priced eateries for day-trippers. And a three-star hotel will cater for those on a budget. The business plan is painstakingly balanced: the idea is that around 100 000 day-trippers per annum should supply the critical mass element. If the Swiss travel abroad at the height of summer, they are replaced by the Arabs. In the low season, people will convalesce after their operations while companies and organisations hold their conferences and congresses. The resort is due to open next August. Schöpfer says all is going to plan: the watertight shell of the new five-star Bürgenstock Hotel is complete, while the scaffolding of the Palace Hotel was taken down a few weeks ago. The latter’s stucco ceilings are now being reinstated after removal before the building was gutted. That said, Schöpfer still has a few battles on his hands with the authorities between now and the grand opening. He needs 800 workers working full-time, but Canton Nidwalden has just 13 registered as unemployed. “For our restaurants, we need specialists from countries outside the EU. Otherwise we’re not being authentic.” However the authorities have really turned the screw on issuing work permits. Another unresolved problem is transport into the resort. Schöpfer is willing to spend 15 million on having the vintage funicular railway renovated: it would bring visitors and guests from lakeside Kehrsiten directly into the new Bürgenstock Hotel. But this would only work if there are connecting boat services from Lucerne – and the canton and federation contribute funds. “Virtually nothing happens in Switzerland without subsidies – apart, it seems, from us,” says Schöpfer. He is handicapped by the fact that the Qatari sovereign wealth fund is underwriting the project, which puts him at a disadvantage when asking for public money. Unfairly, thinks Schöpfer: “Like everyone, the Qataris are entitled to equal treatment. If they don’t get it, they’ll take their investments elsewhere.” Quote: “We can’t live off the rich alone. The Bürgenstock is too big to rely entirely on exclusiveness.” Bruno Schöpfer, Managing Director Caption: • How the new Bürgenstock Hotel will look. The train terminus is inside the hotel itself. • The Palace Hotel, already minus scaffolding. The original stucco ceilings are being reinstated. • The plans stem from renowned architect Matteo Thun. • Luxury clinic-cum-hotel: building site of the Waldhotel. • The renovated storehouse houses a nightclub. • Visualisation of the lounge in the Bürgenstock Hotel. © AKOMAG Corporate Communications AG, Stans/Luzern 2PDF Image | Qataris build a CHF 550 million luxury resort on the Burgenstock
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