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SEO PowerSuite 8 Major Google Algorithm Updates, Explained 1. Panda Launch date: Feb 24, 2011 Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing How it works: Panda assigns a so-called “quality score” to webpages; this score is then used as a ranking factor. Initially, Panda was a filter rather than part of Google’s ranking algo, but in January 2016, it was officially incorporated into the core algorithm. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster. How to adjust: Run regular site checks for content duplication, thin content, and keyword stuffing. To do that, you’ll need a site crawler, like SEO PowerSuite’s Website Auditor. To check for instances of external content duplication, use a plagiarism checker like Copyscape. If you have an e-commerce site and cannot afford to have 100% unique content, try to use original images where you can, and utilize user reviews to make product descriptions stand out from the crowd. For more tips on content auditing, jump to this 6-step guide. 2. Penguin Launch date: April 24, 2012 Hazards: Spammy or irrelevant links; links with over-optimized anchor text How it works: Google Penguin’s objective is to down-rank sites whose links it deems manipulative. 2PDF Image | 8 Major Google Algorithm Updates, Explained Your ultimate cheat sheet to Google
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