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SEO PowerSuite 8 Major Google Algorithm Updates, Explained 4. Pigeon Launch date: July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia) Hazards: Poor on- and off-page SEO How it works: Pigeon affects those searches in which the user’s location plays an important part. The update created closer ties between the local algorithm and the core algorithm: traditional SEO factors are now used to rank local results. How to adjust: Invest effort into on- and off-page SEO. A good starting point is running an on-page analysis with WebSite Auditor. The tool’s Content Analysis dashboard will give you a good idea about the aspects of on-page optimization you need to focus on. A good way to start with off-page SEO is getting listed in relevant business directories. Not only do those act like backlinks, helping your site rank; they rank well in Google themselves. You can easily find quality directories and reach out to webmasters asking to get listed with LinkAssistant. 5PDF Image | 8 Major Google Algorithm Updates, Explained Your ultimate cheat sheet to Google
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