All-in-One Social Media Strategy Workbook

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All-in-One Social Media Strategy Workbook ( all-in-one-social-media-strategy-workbook )

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The All-in-One Social Media Workbook The tools, networks, and tactics you need to succeed Assess your social media presence Before you create a social media marketing plan, it’s important to conduct a social media audit. Taking stock of your current social media accounts and networks, as well as the number and efficacy of users and owners, will help you understand what efforts are working— and what are not. You can then pare down on inactive accounts, give permissions to responsible users, and begin your strategy with a clean slate. Download Hootsuite’s social media audit template to get started. Social Media Audit Template This template is to help you conduct a social media audit for your business. Follow these steps to execute your next social media audit. Step 1 Create a spreadsheet and write down all the social networks you own and the owner for each. Social Network URL To Profile Owner Step 2 Go on Google and search up any other social media profiles that is representing your company that you don’t own (imposters). Create a separate spreadsheet. Social Network URL Owner Shutdown Y/N Social media strategy template To help get you started, download our free social media strategy template. Use this template to create a social media strategy to guide your daily activities. Answer key questions about your social media objectives, current status and profiles, content strategy, and how to measure success. Download template: Excel Step 3 Evaluate the needs for all your social media profiles and create a mission statement for each. For example: Instagram Profile—To share company culture and company achievements. Social Network URL to Profile Owner Mission Statement SOCIAL MEDIA AUDIT TEMPLATE THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 3

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