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4 key strategy considerations Understand who your customer is and where to find them online. My audience is comprised of women aged 25 to 35, so the primary social networks I should focus on (at least initially) are Facebook, Twitter, Pinterest, and Instagram. Create a mission statement for each social profile’s purpose, tying this back to your business goals. Ex: I will use Twitter for customer service in order to promote customer loyalty. Popular social networks Set a goal for each social profile and identify benchmarks for success. Ex: I want to increase new follower count on Facebook by 50 each month to amplify my brand and drive foot traffic to my brick-and- mortar business. Develop a content strategy for each profile. Ex: I want to post 2 unique images on Instagram each day to increase engagement and positive sentiment around my brand. Network Number of users Demographic information More information Facebook 1.28 billion users 65% female / 35% male 48% of users aged 18-34, 31% aged 35-54 Social network leader with largest audience, large focus on interaction with friends and family Twitter 255 million users 62% female / 38% male 66% of users aged 15-34 Open network geared towards conversations via short messages (140 characters maximum) LinkedIn 300 million users 39% female / 61% male 60% of users aged 25-54 Social network geared towards building professional connections to aid career development Google+ 1 billion users 30% female / 70% male All users have Google accounts Social network arm of Google’s product offering, heavy visual focus. Pinterest 70 million users 83% female / 17% male 45% of users between 35-54 A place to build virtual collections of visual content pertaining to personal interests Instagram 300 million users 68% female / 32% male 90% of users under 35 years old Platform for sharing visual content YouTube 1 billion users Reaches more U.S. adults than any cable network Predominant user base is 18- 34 years old Platform for hosting and sharing video content Foursquare 45 million users 40% female / 60% male 80% of users between 18-43 years old Social network focused on geo- location based interaction THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 5PDF Image | All-in-One Social Media Strategy Workbook
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