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5 strategies that will help drive engagement Tips on how to increase engagement Twitter: Tweets that contain photos average a 35% boost in retweets. Remember to keep messages at least 20 characters under the limit to allow for retweets and comments. Facebook: Short text posts are being favored by Facebook’s algorithm, which means they show up more frequently. However, the algorithm may change— and your audience may change how they interact with Facebook posts that use shorter amounts of text—so it’s worth adjusting your engagement strategy as needed. LinkedIn: Engage your audience by asking relevant questions and be sure to follow up on comments as soon as possible to keep the conversation going, whether the comments are on your company page, in specific groups, or your published posts. Google+: Try posting “how-to” posts tailored to your audience, as these have been shown to be most successful on the Google+ platform. Instagram: Remember: you’re posting about your brand, so share authentic, brand-specific “insider” photos for higher engagement rates. 1. Create dialogue with your customers by following up on comments on your published content. a. Build a private list of Twitter users you’ve engaged with and continue to build on those relationships. There is great potential to turn contacts into customers. b. Engage in deep listening. i. Monitor for @mentions and be timely. 71% of consumers who receive a quick brand response are more likely to recommend that brand to others. ii. Listen to keywords relevant to your brand and industry, and proactively reach out to potential customers. 2. Measure what content your audience is engaging with most to learn what works. 3. Share, mention, and compliment other people’s content that you like. You will create new relationships and add value to your own content by showing that you’re engaged as well. 4. Attach images to your Tweets to help improve engagement. Tweets with photos average a 35% boost in retweets. 5. Participate in Twitter Chats to learn from others and converse with your audience. THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 18PDF Image | All-in-One Social Media Strategy Workbook
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