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How to measure your social efforts All of your hard work and planning around social media could go unappreciated or unnoticed within your company if you don’t have the proof that it’s working. Showing the results of your efforts starts with setting goals around your initial strategy, then measuring the progress. Tie your overall social strategy to company goals. Every business has its own set of metrics, but some of the most common include: Reach, or the potential audience for a message based on total follower count Leads generated by your social posts Sign-ups (or conversions) for your product(s) or service(s) Revenue tied back to your social posts Select a social media analytics tool, such as Google Analytics or Hootsuite Analytics. Use a URL shortener like Ow.ly that can track who is clicking on your content and from what region. Create a custom report and determine how frequently you will review social media metrics (weekly or monthly, for example). Measure what’s working and what isn’t, and optimize your strategy based on the insight you’ve gained from the data you’re tracking. Finding the data you need with Hootsuite 1. Get started with Hootsuite Analytics through this Onboarding Resource Center. 2. Custom reports can be built using a variety of analytics modules and customized to your business goals. View this 3-minute video on how to build a custom report. 3. Enhance your social analytics with key analytics apps: Twitter Analytics: • Riffle Twitter Insights • Twtrland • Demographics Pro for Twitter Instagram Analytics: • Iconosquare • Vidpiq YouTube Analytics THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 26PDF Image | All-in-One Social Media Strategy Workbook
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