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See social analytics in action Success using social media means tying your social efforts back to the success of your business, which is most easily done through social media analytics. A good example of this is a month-long campaign that MediaLeaders launched for the Palms Hotel. They tracked their social media activity end to end, and by linking room bookings back to specific social messages using Hootsuite and Google Analytics, they were able to show the revenue of a single social message. You can replicate this by tracking revenue from your own social outreach efforts. Get started with this 5-Step Campaign Checklist. 5 Step Campaign Checklist 1. Set your campaign goals and build your marketing plan (content strategy and media mix) 2. Make sure your goals are set up in Google Analytics 3. Set custom URL parameters in Hootsuite 4. Post all social messages through Hootsuite to ensure all links are being tracked 5. Once the campaign is completed, check its impact on engagement with Hootsuite Analytics and on conversion with Google Analytics Additional resources Check out these resources for more insight into measuring the effectiveness of your social media activity. Read the Hootsuite blog: How to Measure Your Social Media ROI How to Use Twitter Analytics for Business Social Media Metrics for Small Businesses Social Media Reporting for Social Media Managers Hootsuite Analytics: Best Practices to Measure Social Media for Business Log in to Hootsuite University and watch the following videos: Lecture Series: 5 Ways to Measure Success on Twitter with Hootsuite Lecture Series: Storytelling on Tumblr: How Great Brands Create, Engage & Measure Success with Ari Levine from Tumblr Lecture Series: How to Use Social Video to Drive Results with Cameron Uganec from Hootsuite Lecture Series: Becoming an Effective Brand Publisher: An Analytics Driven Approach THE ALL-IN-ONE SOCIAL MEDIA STRATEGY WORKBOOK 27PDF Image | All-in-One Social Media Strategy Workbook
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