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Acronyms and Vocabulary In alphabetical order: ARPU average revenue per user, calculated as the revenue divided by the number of users (often yearly revenue divided by average MAU of the year) CCA comparable company analysis CPC cost per click CPM cost per mille, also known as cost per thousand views CPT cost per time DAU daily active user – the number of unique, engaged users per day DAU/MAU the proportion of monthly users who use the product on a daily basis – reflects user stickiness DCF discounted cash flow EBITDA earnings before interest, tax, depreciation, and amortization EV enterprise value, as the total market value of the company net of cash FMV fair market value MAU monthly active user – the number of unique, engaged users per month M&A mergers and acquisitions MC market capitalization p.a. per annum P/E price-to-earnings ratio, calculated as the market price (per share) divided by earnings (per share) from the most recent financial year P/S price-to-sales ratio, also known as sales multiple, calculated as the market price (per share) divided by sales (per share) from the most recent financial year UGC user generated content -5-PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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