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social media (We Are Social, & DataReportal, n.d.). No doubt, the mobile social media sector is becoming one of the most promising and lucrative market. 90 4,500 80 4,000 70 3,500 60 3,000 50 2,500 40 2,000 30 1,500 20 1,000 10 500 00 Year Developed Developing World LDCs 51.2 Figure 1: Internet users per 100 inhabitants from 1997 to 2018 (primary axis)1; number of Internet users worldwide from 2005 to 2018, in millions (secondary axis)2 Note: rounded values; * represents estimates 1 The number of Internet users is grouped into three categories: world, developed countries, developing countries, and LDCs (least developed countries, data is available only from 2005). Classifications of countries into developed/developing/LDCs are based on the UN M49 (http://www.itu.int/en/ITU-D/Statistics/Pages/definitions/regions.aspx). Lines were plotted in two different styles, with 1997-2005 being dotted and 2005-2018 being solid, as the two sets of time- series data were retrieved from different sources. Source: ITU World Telecommunication (solid line) / ICT Indicators database (dotted line) 2 Source: ITU World Telecommunication / ICT Indicators database -7- Internet Users per 100 Inhabitants Number of Internet Users Worldwide [mn]PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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