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ByteDance has a global presence – its products and services are available in over 150 countries in the world, in more than 75 languages. As a breakthrough point of the company, ByteDance established its own artificial intelligence (AI) lab that focuses on utilizing machine learning and deep learning into its products and services (ByteDance, 2018). Taking a closer look at ByteDance, the company has four products, all operating under AI technology. Counting all its products and services, ByteDance has a total monthly active users (MAU) of 598 million by December 2018, accounting for 52.9% of the total MAU of mobile Internet. The number excludes overlapping users of multiple platforms (QuestMobile, 2019). Out of all products, Toutiao (TopBuzz) and Douyin (TikTok) are the two flagship products and contribute to a substantial proportion of the company’s revenue (Byford, 2018). A brief overview on each product was given below. Douyin (TikTok) Douyin, known as TikTok internationally, is an online short-video mobile application that allows users to create, post, and share self-created videos (Lam & Li, 2018). Launched by ByteDance in September 2016, it is now one of the leading social network apps by number of downloads as well as active users (ByteDance, 2018). In February and November 2017, ByteDance acquired short video apps Flipgram and musical.ly, respectively and has been expanding its international presence ever since. Up until the end of 2018, Douyin is available in over 150 countries and regions, and has been on the top of the lists of the most downloaded mobile app in many countries, including Japan, Thailand, and China. As shown in Figure 3, with a MAU of 500 million, Douyin (TikTok) has the 9th highest number of monthly active users worldwide by January 2019, among all other popular social network apps, combing iOS and Android downloads. -9-PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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