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This thesis aims to discuss the applications as well as limits of traditional valuation methods. Variations and modifications of the model will be proposed based on the unique characteristic of the industry. We will then take a closer look at ByteDance’s core products in order to examine the accuracy of its current valuation. The thesis is structured as follows. In Section 2, theoretical background is provided. Three traditional valuation approaches are introduced and the widely used valuation methods as well as metrics are discussed. In Section 3, we introduce our methodology based on prior theories. Section 4 presents the research results followed by the analysis and discussion. In Section 5 we concludes our research. Discussions on the theoretical and practical implications of model, as well as potential opportunities for future research is also given in the section. - 13 -PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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