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in the same industry, evaluate its key pricing or performance multiples, and compare them to the company that is being valued (“the company”) (Meitner, 2006). Market approach belongs to relative valuation and is suitable when valuing public companies or privates companies that are mature and large enough because of easy data retrieval. It reflects not only company value but also market perceptions, which are not covered by the other two approaches (Damodaran, 2019b). However, prerequisites for market approach do exist in order to ensure a fair comparison and valuation. One is to have a large data set that is readily available, the other is to have minimal difference between the company and the comparable. If these conditions are not satisfied, one could still value the company under the market approach, but the final estimation might be erroneous. Main procedures of market approach includes definition, analysis, and application of the multiple. A commonly used method under market approach is comparable company analysis. It would be introduced in more details in Section 3. - 17 -PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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