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πΌπ β ππππ ππ πππ£πππ’π = πππππ¦ ππ π‘ππππππ β π’πππ‘ πππππ β 365 = π·π΄π β πππππ¦ ππ ππππππ π ππππ πππ π’π ππ β πΆππ β 365 1000 = π·π΄π β πππππ¦ π’π πππ ππ ππππ β π£πππππ πππ ππππ¦ππ πππ ππππ’π‘π β ππ β ππππ ππ ππππ β πΆππ β 365 1000 = π·π΄π β πππππ¦ π’π πππ ππ ππππ β π£πππππ πππ ππππ¦ππ πππ ππππ’π‘π β ππππ’ππ‘ ππ πππππ ππππ¦ππ β 100% β πΆππ β 365 ππππ’ππ‘ ππ ππππ ππππ‘πππ‘ 1000 β ππππππ‘πππ ππππ‘ππ ππ πΆππ (4.2) Initial app-opening ad revenue Initial app opening advertisements refers to the ones that are pushed and loaded when users open the app. Douyin charges on this type of advertisement on a cost per time (CPT) basis, where cost incurs on a fixed time basis, usually per day or per month. Here the revenue of initial app-opening advertisements can be calculated as the number of days in a year times the cost per day. πΌπππ‘πππ πππ β πππππππ ππ πππ£πππ’π = πππππ¦ ππ π‘ππππππ β π’πππ‘ πππππ β 365 = ππ’ππππ ππ πππ’πππ β πΆππ β 365 (4.3) Campaign revenue Campaign revenue incurs on a per time basis β the cost is charged each time when a campaign is held. It can be calculated by multiplying the number of campaigns held per year by cost per campaign. πΆπππππππ πππ£πππ’π = ππ’ππππ ππ πππππππππ hπππ πππ π¦πππ β π’πππ‘ πππππ (4.4) - 30 -PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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