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1.2 1.0 0.8 0.6 0.4 0.2 0.0 01.2017 1.088 1.131 25% 20% 15% 10% 4.24% 5% 0% 1. 0 17.10% 24 1.0 8 5 6.25% 04.2017 07.2017 10.2017 01.2018 04.2018 07.2018 10.2018 Figure 9: Development of Monthly Active Users (MAU) of mobile Internet in China, 2017-201821 Note: MAU data from 02.2018 to 11.2018 are interpolated for illustration purposes If we take a closer look at Douyin’s user data, we can see that, shown in Figure 10, the growth of its MAU has been slowing down. Ever since June 2018, the growth rate has been fluctuating within the range of 2% to 10% – it is not hard to see that Douyin’s user growth has stagnated. 21 Source: QuestMobile Research Institute, QuestMobile: 2017 & 2018 China Mobile Internet Report - 38 - MAU [bn] YoY Growth [%]PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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