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We then ran the in-feed ad revenue projection under equation (4.2) and above constraints in MATLAB. The result is shown in Figure 21. Figure 21: Projection of Douyin's in-feed ad revenue From Figure 21 we can see that after taking into account all possible fluctuations of key variables, Douyin’s in-feed ad revenue, the substantial component of its revenue, would be in range of 5 to 60 billion CNY. The most probable revenue projection lies between 18 and 30 billion CNY, which is around 2.5 to 4.5 billion USD. 4.2 Cost and Profit As ByteDance is a private company, it is difficult to retrieve data on the company’s cost or earnings. We believe that the cost structure of Douyin is rather complex. Following are some examples: 1. Cloud service a. Storage b. Content delivery network c. Distribution 2. Research and development (R&D) expenses - 53 -PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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