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In December 2018, Momo reported a MAU of 113.3 million, a 14.3% increase from the same period in 2017. With a net revenue of nearly 2 billion US dollars and a net income of 409.5 million US dollars, Momo operates under a profit margin of 21.0% in 2018 (Momo Inc., 2019). Facebook Inc. Facebook Inc. (later referred to as “Facebook”) is a leading American social media company providing various kinds of online social networking products and services to users around the world. It enables users to build own profiles, discover and connect to others, and message instantly under WiFi and Internet. The massive pool of private information on users allows Facebook to target its users with customized and individualized advertisements. A substantial proportion of Facebook’s revenue streams from advertisements (Cauwels & Sornette, 2012). In 2018, 98.5% of Facebook’s total revenue was generated from its advertising services (Facebook Inc., 2019). Founded by Mark Zuckerberg in February 2004, Facebook is now one of the biggest online social networking platforms in the world. With various products and services in the offering, such as WhatsApp, Instagram, Oculus, and Facebook Messenger, the company reported 1.5 billion in DAU and 2.3 billion in MAU for December 2018 (Facebook Inc., 2019). With a DAU/MAU of 65.2%, Facebook experiences and stands a high level of user engagement and stickiness – on average, users return to the site 20 days out of a month (Cuffe et al., 2018). The key performance data of these four comparable companies are summarized and shown in Table 8, along with the valuation metrics. Table 8: Key metrics and multiples of companies, FY1832 32 All data are as of December 2018, unless otherwise stated. Market capitalization of the listed companies Weibo Corp., iQIYI Inc., Momo Inc., and Facebook Inc. was taken as of March 6th, March 15th, March 12th, and January 30th, 2019, respectively. These dates were determined based on the dates on which corresponding companies released their annual report, and were used to take into account Company S MC MAU DAU DAU ARPU P/S MC/ MC/ - 57 -PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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