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To support this valuation, Douyin would need to have a more expanded user base, reaching a 700 million MAU in the extreme growth scenario. However, we believe that Douyin is coming to an end with its rapid growth phase and the user growth is expected to slow down or even stop. Its current user population, 500 million MAU, already reached the maximum carrying capacity under the high growth scenario. Douyin makes up approximately 40% of ByteDance’s revenue, if the other products keep growing at the current pace in the future, the company’s current valuation at 75 billion USD is believed to be too high. However, that the estimated value might not be under the highest accurate as the business models of the comparable companies are not exactly the same as Douyin. For instance, Weibo and iQIYI employs premium accounts which contribute to the company’s revenue to certain extent. However, the CCA method gives us a proxy on Douyin’s current value and help to further analyze that of ByteDance. - 61 -PDF Image | Analysis of ByteDance with a close look on Douyin TikTok
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