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still does not reach the hundred likes, not satisfying the likes metric. The overall, situation is summarized also from the ER. In our case, the ER should be at least 8%, instead to be at 5%. After those considerations, we tried to have a better insight on the followers growth of the @PROFILEA account, and so we collected the historical followers data to be able to plot the following graph (Figure 2): Figure 2. Followers Growth Result with normal activity From the previous graph we can point out that the follower growth, over the examined 22 months, was really slow and ineffective. In addition the curve slope was decreasing in time, bringing the profile followers growth near to a stale situation. This slowdown in the curve slope is also given by the fact that at the beginning many acquaintances were following the user profile. So, In February 2019 we decided to deploy the Social Bot. Thus we decided to deploy it inside a Docker container, because this allowed us to manage and monitor the Social Bot in a most efficient way. Then we deployed the Social Bot on a server on which it worked 8 hours by day from February, 4th until February, 14th. Then since February, 15th it worked 24/7 until May 31th. Then, through the introduced analytic tools [9][11], we collected some of the achieved results. The overall results were satisfying, but we observed some really good results on the followers growth, on like growth and on the number of weekly profile visitors. Those results are explained in the following subsections. A. Followers From the followers point of view, we observed an increase of 1990 followers (from 541 to 2531). So, in less than the usual period in which an user can grow of 1k followers, the analyzed profiles doubled the indicated value. This growth is represented in the following graph (Figure 3), where is highly visible the differences on the follower growth between the case in which the Social Bot were not used (blue line) and the case in which the Social Bot were used (orange line): Figure 3. Followers Growth Comparison with/without Social Bot The element to notice from this graph, a part the difference in the follower growth itself, is that employing the Social Bot, we obtain a +367,83% of growth in less than 1/5 of the time. B. Likes Also for what concern the likes growth we observed really good and immediate results, as evinced in the following graph (Figure 4): Figure 4. Likes Growth Comparison with/without Social Bot In the previous graph are highlighted the likes received by the @PROFILEA profile during the same period of two different years. As it is observable, the Social Bot exploitation is really effective. Indeed, the number of likes in the most liked post increased from 130 to 694 (+433,84%), the like average on the posts increased from 94 to 521 (+454,26%), while the ratio likes/reachability is constantly over the 30%, reaching peaks of 53%. Moreover, also some of the post published before the Social Bot deployment gained likes from its activities. Indeed, many visiting users saw all the profiles post, sometimes leaving dozens of likes and increasing also the old statistics. C. Weekly Profile Visits We also observed an huge increase of the weekly profile visits. Indeed, the average of the weekly visit values increased from 100 to 1800 (+1700%) and the maximum visit values increased from 160 to 2200 (+1275%).PDF Image | Analysis of Growth Strategies in Social Media: The Instagram Use Case
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