logo

Analysis of Growth Strategies in Social Media: The Instagram Use Case

PDF Publication Title:

Analysis of Growth Strategies in Social Media: The Instagram Use Case ( analysis-growth-strategies-social-media-the-instagram-use-ca )

Previous Page View | Next Page View | Return to Search List

Text from PDF Page: 008

Bots (or Social Bots in harmful situations) must be avoided. Indeed, the purpose of this work was not focused on how to avoid the behavior of Malign Bots, but on how Benign Bots be- have, pointing out which benefits they can bring. The preliminary results achieved so far are encouraging further research and development activities towards the in- clusion of additional features in the project implementation. In particular could be interesting implement all the cited Follow/Unfollow strategies make a comparison between them. Then those strategies could be enhanced using some Machine Learning techniques (i.e. Reinforcement Learning). This last approach could be interesting to better address the Bot opera- tions and to avoid some undesired behavior (i.e avoid to leave likes or comments on discriminatory posts). Finally, must be noticed that Instagram updated his algo- rithm on the beginning June 2019. This was made to force users to use more authentic content as possible. So, a way to adapt the Social Bot behavior to this new environment should be eventually tested. REFERENCES [1] A. Patino, D. A. Pitta, and R. Quinones, “Social media’s emerging importance in market research,” Journal of Consumer Marketing, vol. 29, no. 3, pp. 233–237, 2012. [Online]. Available: https://doi.org/10.1108/07363761211221800 [2] M. Glucksman, “The rise of social media influencer marketing on lifestyle branding: A case study of lucie fink,” Elon Journal of Under- graduate Research in Communications, vol. 8, no. 2, pp. 77–87, 2017. [3] WordStream. (2019) 49 incredible instagram statistics. [Online]. Available: https://www.brandwatch.com/blog/instagram-stats/ [4] Adespresso. (2018) 49 incredible instagram statistics. [Online]. Available: https://adespresso.com/blog/instagram-statistics/ [5] Buffer. (2019) A complete guide to instagram marketing: Get the playbook that drives results for instagram’s top profiles. [Online]. Available: https://buffer.com/library/instagram-marketing [6] Medium. (2019) How to gain a massive following on instagram: 10 proven tactics to grow followers and engagement. [Online]. Available: https://medium.com/social-media-tips/how-to-gain-a-massive-following- on-instagram-10-proven-tactics-to-grow-followers-and-engagement- e9c652aff974 [7] WordStream. (2019) 11 ways to get more (real!) instagram followers. [Online]. Available: https://www.wordstream.com/blog/ws/2016/10/19/get-more-instagram- followers [8] SocialInfluence. (2018) The follow/unfollow method. [Online]. Avail- able: https://socialinfluence.com/blogs/the-news-feed/follow-unfollow- method/ [9] Ninjalitics. (2019) Ninjialitics platform. [Online]. Available: https://www.ninjalitics.com [10] Instagram. (2019) Instagram. [Online]. Available: https://www.instagram.com/?hl=en [11] ——. (2019) Instagram business. [Online]. Available: https://business.instagram.com/getting-started?locale=en EN [12] GeoFelix. (2018) Social networks are a pay per win game. [Online]. Available: https://www.geofelix.com/social-network-pay-per-win/ [13] ——.(2018)Howtheinstagramalgorithmreallyworks.[Online].Avail- able: https://www.geofelix.com/come-funziona-algoritmo-instagram/ [14] GitHuB. (2019) Instabot-py project. [Online]. Available: https://github.com/instabot-py/instabot.py [15] SeleniumHQ. (2019) Selenium - web browser automation. [Online]. Available: https://www.seleniumhq.org/ [16] ——. (2019) Selenium web driver. [Online]. Available: https://www.seleniumhq.org/projects/webdriver/ [17] SocialPros. (2018) 3 ways to get around instagram’s daily limits in 2019. [Online]. Available: https://socialpros.co/instagram-daily-limits/ [18] AgoraPulse. (2018) Scientific proof on the fol- low/unfollow strategy: Twitter & instagram. [Online]. Avail- able: https://www.agorapulse.com/social-media-lab/follow-unfollow- strategy-twitter-instagram [19] R. Gorwa and D. Guilbeault, “Unpacking the social media bot: A typology to guide research and policy,” Policy and Internet, 08 2018. [20] F. Brachten, M. Mirbabaie, S. Stieglitz, O. Berger, S. Bludau, and K. Schrickel, “Threat or opportunity? - examining social bots in social media crisis communication,” CoRR, vol. abs/1810.09159, 2018. [21] E. Ferrara, O. Varol, C. Davis, F. Menczer, and A. Flammini, “The rise of social bots,” Commun. ACM, vol. 59, no. 7, pp. 96–104, Jun. 2016. [Online]. Available: http://doi.acm.org/10.1145/2818717 [22] H. Ping and S. Qin, “A social bots detection model based on deep learning algorithm,” in 2018 IEEE 18th International Conference on Communication Technology (ICCT), Oct 2018, pp. 1435–1439. [23] W. Zhang and H. Sun, “Instagram spam detection,” in 2017 IEEE 22nd Pacific Rim International Symposium on Dependable Computing (PRDC), Jan 2017, pp. 227–228. [24] G. Tsimonis and S. Dimitriadis, “Brand strategies in social media,” Marketing Intelligence & Planning, vol. 32, no. 3, pp. 328–344, 2014. [Online]. Available: https://doi.org/10.1108/MIP-04-2013-0056 [25] C. Assimakopoulos, I. Antoniadis, O. G. Kayas, and D. Dvizac, “Effective social media marketing strategy: Facebook as an opportunity for universities,” International Journal of Retail & Distribution Management, vol. 45, no. 5, pp. 532–549, 2017. [Online]. Available: https://doi.org/10.1108/IJRDM-11-2016-0211 [26] A. Roy, Z. H. Borbora, and J. Srivastava, “Socialization and trust formation: A mutual reinforcement? an exploratory analysis in an online virtual setting,” in 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM 2013), Aug 2013, pp. 653–660. [27] V. Podobnik, “An analysis of facebook social media marketing key per- formance indicators: The case of premier league brands,” in Proceedings of the 12th International Conference on Telecommunications, June 2013, pp. 131–138. [28] A. Peleshchyshyn, V. Vus, O. Markovets, and S. Albota, “Identifying specific roles of users of social networks and their influence methods,” in 2018 IEEE 13th International Scientific and Technical Conference on Computer Sciences and Information Technologies (CSIT), vol. 2, Sep. 2018, pp. 39–42. View publication stats

PDF Image | Analysis of Growth Strategies in Social Media: The Instagram Use Case

analysis-growth-strategies-social-media-the-instagram-use-ca-008

PDF Search Title:

Analysis of Growth Strategies in Social Media: The Instagram Use Case

Original File Name Searched:

Analysis_of_Growth_Strategies_in_Social_Media__the_Instagram_Use_Case_FINAL.pdf

DIY PDF Search: Google It | Yahoo | Bing

Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info

Cruising Review Topics and Articles More Info

Software based on Filemaker for the travel industry More Info

The Burgenstock Resort: Reviews on CruisingReview website... More Info

Resort Reviews: World Class resorts... More Info

The Riffelalp Resort: Reviews on CruisingReview website... More Info

CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP