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Table of Contents Signature Page ................................................................................................II Acknowledgements ..........................................................................................III Dedication ....................................................................................................IV Abstract ........................................................................................................X Chapter 1 - Introduction.................................................................................................................. 1 1.1 Topic ..................................................................................................................................... 1 1.2 Purpose and Motivation ........................................................................................................ 1 1.3 Target Readers ...................................................................................................................... 5 1.4 Key Definitions..................................................................................................................... 6 1.5 Overview of the Rest of the Paper ........................................................................................ 8 Chapter 2 - Background .................................................................................................................. 9 2.1 Related Work ........................................................................................................................ 9 2.1.1 Study and Analysis of Key Influence Web Search Factors ........................................... 9 2.1.2 An Empirical Study on the SEO Technique and Its Outcomes ................................... 11 2.1.3 SEO Research Based on Six Sigma Management ....................................................... 13 2.1.4 How to Improve Y our Google Ranking: Myths and Reality ....................................... 15 2.1.5 The Application of SEO for Internet Marketing: An Example of the Motel Websites16 2.1.6 Summary ...................................................................................................................... 17 2.2 History of the Internet......................................................................................................... 18 2.2.1 The Beginning.............................................................................................................. 18 2.2.1 Internet History Timeline............................................................................................. 19 2.2.2 The First Top-level Domains ....................................................................................... 22 2.2.3 Early Browsers............................................................................................................. 23 2.2.4 Explosive Growth of the Internet................................................................................. 24 2.2.5 Early Rise of Search Engines....................................................................................... 25 2.2.6 Summary ...................................................................................................................... 27 2.3 Birth of Google ................................................................................................................... 27 2.3.1 How It All Started ........................................................................................................ 28 2.3.2 How Google Ranks Pages............................................................................................ 29 VPDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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