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2.3.3 Google PageRank Explained ....................................................................................... 29 2.3.4 Links: The Currency of the Internet............................................................................. 31 2.3.5 Link Importance: A Case Study................................................................................... 32 2.3.6 Summary ...................................................................................................................... 34 2.4 Search Engine Optimization (SEO).................................................................................... 34 2.4.1 SEO Early Beginnings ................................................................................................. 35 2.4.2 SEO Goals.................................................................................................................... 36 2.4.3 On-page SEO ............................................................................................................... 39 2.4.4 Off-page SEO............................................................................................................... 39 2.4.5 White-hat SEO ............................................................................................................. 40 2.4.6 Black-hat SEO ............................................................................................................. 40 2.4.7 Summary ...................................................................................................................... 41 Chapter 3 - Problem Statement ..................................................................................................... 43 3.1 Research Questions and Aim.............................................................................................. 44 3.2 Objectives ........................................................................................................................... 44 3.3 Data Collection and Analysis ............................................................................................. 45 Chapter 4 - Description of Approach and Methods ...................................................................... 46 4.1 Topic Website Research ..................................................................................................... 46 4.2 Domain Name and Website Setup...................................................................................... 49 4.2.1 Domain name selection................................................................................................ 49 4.2.2 Web hosting service..................................................................................................... 50 4.2.3 Website setup ............................................................................................................... 53 4.3 Keyword Research .............................................................................................................. 53 4.3.1 Long-tail Keywords ..................................................................................................... 56 4.3.2 Keyword Research Process.......................................................................................... 57 4.3.3 Keyword Selection for SEO......................................................................................... 63 4.4 Data Collection ................................................................................................................... 67 4.4.1 Google Analytics installation....................................................................................... 67 4.5 On-Page SEO Strategies ..................................................................................................... 69 4.5.1 Title tag ........................................................................................................................ 70 4.5.2 Description meta tag .................................................................................................... 72 VIPDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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