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4.5.3 Effective use of robots.txt ............................................................................................ 75 4.5.4 Optimized URLs .......................................................................................................... 77 4.5.5 Content first ................................................................................................................. 80 4.5.6 Headings tags ............................................................................................................... 81 4.5.7 Images .......................................................................................................................... 83 4.5.8 Effective use of the “rel=nofollow” attribute............................................................... 84 4.5.9 Keyword Placement ..................................................................................................... 87 4.5.10 Sitemaps ..................................................................................................................... 90 4.6 Off-Page SEO Strategies .................................................................................................... 93 4.6.1 Background .................................................................................................................. 93 4.6.2 Importance of backlinks............................................................................................... 94 4.6.3 Importance of a gradual link-building process ............................................................ 96 4.6.4 Importance of quality content ...................................................................................... 97 4.6.5 Writing articles to establish domain authority ............................................................. 98 4.6.6 Personal networking to establish a reputation ............................................................. 99 4.6.7 Finding your website’s natural affinity group ............................................................. 99 4.6.8 Other link-building methods ...................................................................................... 100 4.6.9 Riskier link-building methods.................................................................................... 100 4.6.10 Summary .................................................................................................................. 101 Chapter 5 - Result Analysis ........................................................................................................ 102 5.1 Number of Visitors ........................................................................................................... 102 5.2 Pageviews ......................................................................................................................... 108 5.3 Reaching the First Page of Google ................................................................................... 112 Chapter 6 - Conclusion ............................................................................................................... 115 6.1 Summary ........................................................................................................................... 115 6.2 SEO Process...................................................................................................................... 116 6.3 Results............................................................................................................................... 120 6.4 Limitations of Research .................................................................................................... 121 6.5 Future Research ................................................................................................................ 121 References................................................................................................................................... 123 VIIPDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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