PDF Publication Title:
Text from PDF Page: 012
Chapter 1 - Introduction This chapter provides the introduction to my research paper and is structured as follows: Section 1.1 presents the topic of the paper. Section 1.2 covers the purpose and motivation. Section 1.3 describes the target readers. Section 1.4 presents key terms and their definitions. Finally, section 1.5 gives an overview of this research paper’s structure and outline. 1.1 Topic This paper describes the application of selected Search Engine Optimization (SEO) techniques for a website and analyzes its effectiveness in the context of the Google search engine. It covers the entire development lifecycle of a newly created website and the effect the techniques have on the number of users who visit the site. Search engine rankings are also analyzed 1.2 Purpose and Motivation Searching online has become part of the everyday lives of most people. Whether to look for information about the latest gadget to getting directions to a popular restaurant, most people have made search engines part of their daily routine. Beyond trivial applications, search engines are increasingly becoming the sole or primary source directing people to essential information. For this reason, search engines occupy “a prominent position in the online world” [2]; they have made it easier for people to find information among the billions of web pages on the Internet. Due to the large number of websites, search engines have the complex task of sorting through the billions of pages and displaying only the most relevant pages in the search engine results page (SERP) for the submitted search query. With the continued growth of the Internet and the amount of websites available, it has become increasingly difficult for sites looking for an audience to achieve visibility. According to a recent study, there are about 3 million new websites appearing on the Internet every month [4]. As a result of this continued growth, it has made it increasingly difficult for websites to stay visible among all the other competing sites. Another study found that “more than 80% of first visits to a website come from web search. Of those visits more than 76% use Google’s search worldwide” [3]. Furthermore, it shows that “84% of Google searchers never go beyond the second page of the search results, and 1PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
PDF Search Title:
ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANKOriginal File Name Searched:
An_Analysis_of_the_Application_of_Selected_SEO_Techniques.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |