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Figure 1.0: Google as the critical link that connects searchers to information. Statistics show a high level of use of selected online services. A recent survey determined that “in January 2002, 52% of all Americans used search engines. In February 2012 that figure grew to 73% of all Americans. On any given day in early 2012, more than half of adults using the Internet use a search engine (59%). That is double the 30% of internet users who were using search engines on a typical day in 2004. And people’s frequency of using search engines has jumped dramatically” [48]. This means that search engines will only become more prevalent in the lives of people looking for information online. Figure 1.1 below shows the online activity of users according to the survey. You can see that search engine use is high; 91% of the people said they use search engines every time they go online. Figure 2.1: % of Internet users who do each activity. 3PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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