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Search engine use is an important subcategory of online services. “Asked how often they use a search engine to find information online, just over half of all search engine users (54%) say they do this at least once a day, a significant increase over 2004” [48]. Figure 1.2 shows additional results of the survey; as you can see, more than half of the people said they used search engines at least once a day, or more. Figure 1.2: % of adult search users who use search engines to find information. Given the high percentage of people who depend on search engine services, detailed accurate knowledge of SEO techniques will become essential for anyone who depends on the Internet. In this paper, natural search engine ranking factors and their effectiveness on the Google search engine algorithm will be analyzed. I will use my experience with the creation and development of an actual website as a platform for the trial application of a set of selected SEO techniques. These SEO experiments will be evaluated by collection and analysis of real data from the website through the use of Google Analytics; furthermore, their effectiveness on the number of users who visit the site and search engine rankings will be analyzed. Whereas other studies have focused on existing sites, examining the most important factors for SEO, and research on paid listings from major search engines, this paper extends that 4PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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