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earlier work by taking important factors (as determined from previous studies) and applies them to the development of a brand new site and analyzes the results. To help the reader understand the overall process of SEO, this paper describes the entire website cycle, from initial inception, through development, and finally to the launch of the website. It goes through the entire SEO process focusing on the most important factors mentioned on previous research (for an overview, see [3,8,9]). It further analyzes and examines the effectiveness of SEO by taking important factors from previous research and applying them to the new site. Search engines have become the primary vehicle people use to look for information online. As a result, search engines and their ranking algorithms have generated “great interest to the information science community” [1]. What role should SEO play? With the growth of the Internet and the availability of billions of web pages, competition for the top few positions of the search results is fierce; it may also be impossible for all users to find what they’re looking for. For this reason, search engines aim to display the most relevant pages for the user’s search query. Therefore, the goal of SEO engineers is to make sure those key pages get indexed and if possible to get the pages onto the first page of the search results. Most of the popular search engines display 10 results on the first page. Fewer and fewer people go past the first page when looking for something, so if a website is not in the top 10 results, it is effectively invisible. 1.3 Target Readers This paper focuses on the application of selected SEO techniques and their effectiveness on Google’s PageRank search ranking algorithm. The results and analysis will be of interest to Computer Scientists because it provides an introduction to the science of information retrieval in Web search. With the increasing amount of information on the Web, this creates new challenges for people searching online and for web search engines striving to provide the most relevant search results. Moreover, business owners, webmasters, or SEO engineers can further expand their knowledge on the ethical application of SEO methods to help improve their site’s relevancy, which can lead higher rankings on the search engine results. 5PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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