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• Alpiste: the subject of the experimental website being optimized in this paper. Alpiste, known in English as canaryseed is primarily used as bird food, but in recent years people have begun to consume it for its potential health benefits. • Pay-per-click (PPC): it’s an advertising model where search users are sent to the advertiser’s page via paid listings. Each time a user clicks on any of the paid listings, the advertiser pays a certain amount for each click. An example of a PPC program is Google Adwords (explained next). • Google Adwords: Google’ s main online advertising platform. It is Google’ s main source of revenue. Whoever wants to advertise on Google, can create their ads and choose the keywords that are related to their business. Whenever someone looking enters those keywords into the Google search engine, the ads may appear to the right side or the very top of the ‘organic search results.’ • Google Adsense: A free service for publishers, or website owners, which allows them to earn money by displaying Google ads on their site. Website owners have to ability to choose which ads to display and in what format to display them. For example, the owner of a site about gardening called www.gardeningtips.com can signup with Google Adsense, create ads to be displayed on the site, install the Javascript code in the web pages and in a short time the site will have Google ads being displayed. Whenever a user arrives to the site and clicks on any of the ads, the owner will receive a certain percentage of the cost Google charges the advertiser. • Web crawler / bot: a program that is “mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches” [54] for users searching for information online. • Indexed pages: search engine crawlers collect, parse and store web page data in the index database for use by the search engine to display on the search results. Once a web page data gets stored in the search engine index, the page has been indexed. 7PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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