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6. Customization of 404 Error Pages – An Error 404 “Page not found” is displayed whenever a visitor requests a web page that no longer exists. The final results of their study indicated that Page Size, Customization of 404 Error Pages and Overall Links are significant factors in the effectiveness of SEO. But as stated before, it’s important to note that this study was focused on Baidu, China’s most popular search engine. Although the research was performed on a different search engine, Overall Links seemed to coincide with Google’s ranking algorithm as an important factor (more detail on this will be covered in Section 2.3.2). Furthermore, Pageview and Bounce Rate metrics were also used in my study to measure the effectiveness of SEO on my experimental website (more on this will be covered in Chapter 5). 2.1.3 SEO Research Based on Six Sigma Management The authors of this paper conducted research and empirical analysis to determine what factors had the most positive effect on SEO and proposed a method for its implementation. The goal of the study was to help SEO engineers identify the most influential factors for SEO and how to manage the execution of these strategies by using Six Sigma Management model. Originally developed by Motorola in the1980s as a business management strategy, Six Sigma “seeks to improve the quality of process outputs by identifying and removing the causes of defects (errors)” [56]; it was interesting to see that the researchers included this process model in their research as a way to execute their SEO methods more effectively. The top five SEO influence factors from their study can be seen in Table 2.2 below. 13PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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