ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK

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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK ( analysis-ofapplication-selected-search-engine-optimization-e )

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Table 2.2: Top 5 SEO influence factors in study [55]. Based on their Six Sigma approach and their research, the researchers propose a “basic flow of the website search engine optimization (SEO)” [55] process using the following strategic steps: 1. Keyword selection and application – their tests suggests that keyword selection is the “most important factor which influences the search results ranking” [55]. This is similar to my SEO implementation in Section 4.3. 2. Building external links – According to their tests, they confirmed that “the number of external links, backward links and websites indexed have a positive correlation with the search results ranking” [55]. This idea is similar to Google’s proprietary PageRank algorithm which will be covered in Section 2.3.2. 3. Flow monitoring and search engine analysis – The key to having a successful SEO implementation is to constantly monitor “the whole website and the flow of each page” [55]. Due to the frequent changes of search engine algorithms, it’s important to constantly measure and analyze website data (Google Analytics) to verify any changes in the site rankings in order to “make instant adjustments to ensure rankings” [55]. 14

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