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The above suggestions for more effective SEO do correlate with my research. As stated in Section 2.1.2, although the research was done on Baidu and not on Google, it’s important to know the similarities between different search engines and the critical page elements that have the greatest influence on search engine rankings. This knowledge will help SEO engineers understand the different algorithms and compare the most factors used in their ranking algorithm. 2.1.4 How to Improve Your Google Ranking: Myths and Reality This study focused on the Google’s ranking algorithm; the researchers sought to systematically “validate assumptions others have made about this popular ranking algorithm” [8] and identify what page factors or other criteria, had the most influence in its ranking algorithm. They designed and developed a ranking system to determine the most important factors Google uses to rank pages. Using a reverse engineering approach, the paper showed how their ranking system “can be used to reveal the relative importance of ranking factors in Google’s ranking function” [8]. Thus, the paper provides guidelines for SEO engineers on what factors are the most critical for optimizing web pages in order to achieve higher rankings. Although it has been known that Google uses more than “200 factors” [57] in their search engine ranking algorithm, this study determined a subset of those factors. The researchers’ top 5 SEO factors are listed below: 1. PageRank – how authoritive is the site (as determined by Google’s algorithm) 2. Domain – the keyword appearing in the domain name 3. Title Tag – the keyword appearing in the title tag 4. Description Tag – the keyword appearing in the description tag 5. URL – the keyword appearing in the URL PageRank was the dominant factor of what determines high page rankings (PageRank is discussed in more detail in Section 2.3.2). Most of the results of research paper [8] correlate with my findings and implementation of the SEO process. With the exception of PageRank, the SEO methods I used were focused on having the keyword within the domain name, title tag, description tag and URL of the page being optimized; the details of this will be covered in Section 4.5. 15PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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