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A year later, Andreesen “started his own company, named Netscape, and released the Mosaic-influenced Netscape Navigator in 1994, which quickly became the world's most popular browser, accounting for 90% of all web use at its peak” [34]. Then in 1995, Microsoft got involved in the web browser business and released Internet Explorer which was “heavily influenced by Mosaic, initiating the industry's first browser war. Bundled with Windows, Internet Explorer gained dominance in the web browser market” [34]. 2.2.4 Explosive Growth of the Internet As explained before, during the mid-nineties the Web started experiencing a tremendous growth in both, number of users and number of websites. You can see in Figure 2.4 the growth of the Internet in its early years; by 1997 there were about 70 million users on the Internet and by 1998 this number had doubled. Figure 2.4: Growth of Internet users worldwide. In Figure 2.5 below, you can see the growth trend in number of Internet users (United States versus the World) as taken from [36]. Even though it’s nearly impossible to gather exact figures, you can see that its dramatic growth starts in the mid-nineties. This growth is seen in the number of users and number of websites. 24PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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