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In 1996, there were about 73 million Internet users Worldwide, about 44 million were from the United States Figure 2.4: Number of Internet users the United States vs the World [36]. 2.2.5 Early Rise of Search Engines With the continued exponential growth of the Internet, it became apparent the need for classification of the content of the Internet. As result, search engines and Web directories started to appear in the early 1990s to organize pages and to make it easy for people to find information online. In 1994, WebCrawler became the first widely popular “full text crawler based search engine” [37] which allowed users to search for words within the HTML page. This led to what “has become the standard for all major search engines” [37], to let users find information via search queries. Prior to WebCrawler, earlier search engines relied on the page titles and page headings. Lycos, which was created in 1994 by Michael Loren from Carnegie Mellon University, began as a research project and then in 1995 became commercial. It was a search engine and a web portal that provided email, news, entertainment in addition to web search [38]. Soon after, other search engines started to appear and gain popularity among web surfers to find information scattered all over the web, some of these earlier search engines “included Magellan, Excite, Infoseek, Inktomi, Northern Light, and AltaVista. Yahoo! was among the most popular ways for people to find web pages of interest” [37]. It was during this time that Web directories and Web portals were becoming very popular. For example, Yahoo!’s “search function operated on its web directory, rather than full- 25PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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