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www.msn.com will contain thousands of links (or citations) pointing to it from other sites. From this, one can conclude that www.msn.com is important because it contains thousands of backlinks, or votes, from other sites. Here’s a brief description of PageRank: “a page has high rank if the sum of the ranks of its backlinks is high. This covers both the case when a page has many backlinks and when a page has a few highly ranked backlinks” [23]. Trying to explain the exact definition of PageRank and how it works is beyond the scope of this paper, but a simplified PageRank explanation of how it’s calculated and it’s transferred can be seen in Figure 2.7 as taken from [23]. Keep in mind that PageRank assigns a weight value between 0 and 10; the large numbers in Figure 2.7 are used for demonstration only. Figure 2.7: How PageRank gets transferred. In this simplified version, note how the PageRank of a page is divided among its outgoing links evenly “to contribute to the ranks of the pages they point to.” Furthermore, notice the transfer of rank from one page to another, which is determined by the total number of outgoing links from the page. For example, the page with PageRank 9 has three outgoing links, each one of them transferring a PageRank of 3. 30PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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