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strategies so that their site achieves top rankings. Figure 2.11 shows the different areas between organic results and paid listings. Figure 2.11: Organic results versus paid listings locations. The previous studies show that if websites want to maintain visibility and a continuous flow of visitors, they need to start paying attention on ways to achieve top rankings through effective SEO execution. But before undertaking any SEO process and start implementing specific search engine optimization methods, it’s important to distinguish between on-page SEO and off-page SEO methods. The next sections explain both implementations, along with their main differences and a brief summary of the techniques within each method. Then on Section 4.5 and Section 4.6, I introduce in detail the steps required for effective SEO implementation that were performed on the experimental site. Paid listings Paid listings Organic search results 38PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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