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from the ground up) to test their effectiveness. In Section 4.5 and Section 4.6, on-page SEO and off-page SEO will be explained in more detail and the tactics used. • Metrics analyzed – This paper will focus on the following research variables in order to validate and test the effectiveness of the selected SEO techniques; the metrics’ definition is also given: Number of Visits: The number of times your visitors has been to your site (unique sessions initiated by all your visitors). If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session [7]. Pageviews: This field indicates the total number of pageviews for your site when applied over the selected time frame. For example, if you select this metric together with Request URI, it will return the number of page views over the time interval for the Request URI for your report [7]. Ranking: This refers to the position on the search engine ranking results. The goal will be to reach the No. 1 position (on the first page) in these search engine results page (SERP). 3.3 Data Collection and Analysis The data collected for this research took place from March 2011 until May 2012. The data-gathering tool used for collecting, tracking and analyzing is Google Analytics, which is offered by Google. It produces in-depth statistics from website visitors; it’s also the most widely used statistics tool, and it’s currently in use on around 60% of the 10,000 most popular websites [6]. 45PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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