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high normalized value of 90, one can infer that searchers in both Japan and Spain show a high interest and are likely to search for the keyword vacation. A key feature of Google Insights is that it provides you with the option of researching the “Regional interest” of the keyword you’re researching. In other words, you can see a list of countries (or you can drill down to the city-level) for which your keyword is most popular. This is great to know because now you can begin planning the content of your site to match the interest of the large majority of potential visitors to the site. As you can see from Figure 4.3, the top 10 countries that show the most interest in alpiste are located in Latin America; this is not surprising due to the keyword being written in Spanish and its popularity. Figure 4.3: Regional interest for the keyword: alpiste Lastly, Google Insights also provides you with a table of related search terms to the one you’re researching; you can see this in Figure 4.4 below. It provides you with Top searches, which are popular keywords that are related to your search query, and to the right you can see the normalized search volume index. Rising searches are search queries “that have experienced significant growth in a given time period, with respect to the preceding time period” [12]. Since I selected the date range 2005 – 2011, the research tool is using 2004 as the benchmark for comparison. Also, any keyword that has a Breakout label instead of a percentage means that this particular search query has “experienced a change in growth greater than 5000%” [12]; you can also see this in Figure 4.4 below. Search popularity for the keyword “alpiste” is concentrated in Latin America 48PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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