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Figure 4.4: Top searches and rising searches related to the keyword: alpiste The steps above culminated the topic research and validation process for the experimental site. There seemed to be good potential for developing the website based on alpiste for two important reasons; according to my initial keyword analysis, (1) people were searching for alpiste online (enough interest seemed present), (2) there was worldwide interest for the alpiste. Even though Latin America seemed to be the region most interested for this particular keyword, I was curious to see what additional visitors I would also generate from other countries through the SEO implementation. This was the start of the keyword research process, and what needed to be completed next was to obtain a domain name and start the website development. 4.2 Domain Name and Website Setup This section describes selection of the domain name, and the technical details of setting up the website and establishing a web hosting service. The consequences of the choices made at this stage may influence the effectiveness of the SEO techniques being studied and those effects are also described. 4.2.1 Domain name selection From the start, I was looking to purchase a .COM domain that had the keyword alpiste in it. I tried to purchase alpiste.com, but it was already taken. I continued my search for the right domain name and after brainstorming, I decided on casadelalpiste.com which translates to “house of alpiste” in English. I liked the name, it was available for purchase and I also felt it 49PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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