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You can view the results of the query in Figure 4.6; it shows the top 10 most popular sites on the shared IP address (173.192.111.21), the same IP where the experimental site is hosted. I then visited each of the returned sites to determine whether they seemed spammy or not. It was interesting to see that out of the 10 sites, only 4 were live sites, the other 6 had been expired and were no longer available. Figure 4.6: Top 10 domains (by # of backlinks) hosted on same IP address as casadelalpiste.com The important take away from this section is that choosing a web hosting provider is a crucial step in the development of a website, especially if you’re about to implement a series of SEO strategies to improve the search rankings. Moreover, the ideal setup would be to host the site on a dedicated IP address in order to have total control of the site; this way you know exactly what domains are hosted on the server. The only drawback with this option is that it’s more expensive; that’s the reason I chose the more cost-effective option (shared web hosting), without 52PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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