PDF Publication Title:
Text from PDF Page: 065
keywords that are closely related to the theme of the website (i.e. to the services or products offered). The selected keywords play a critical role because the developer assumes that most users will find the website by entering the critical keywords into a search engine, and the search engine will thus refer them to the site based on the strength of the keyword’s affinity to the site. Keywords can be considered to be the link that will get the searchers to websites; they are the link that connects users looking for information online to specific sites. The diagram below shows a graphical view of this idea and the importance of keywords. Keyword Not surprisingly, competition among similar websites to be associated and be found with popular keywords is fierce. The developer must now begin to make hard economic choices: how to use the available budget to target specific keywords for driving visitors to the site. Google will sell the developer access to its search results page by allowing them to bid on keywords for a price through Adwords (its Pay-Per-Click (PPC) advertising system), but PPC for highly popular keywords is expensive. The developer can also begin to promote his or her website through SEO and hope to rise in the organic search results, but this process takes time. Through keywords, search engines drive visitors to websites in two different ways: SEO or PPC. As explained previously, SEO is more concerned with ranking high on the organic search engine results page (SERP) for selected keywords, but the process to achieve top rankings takes time and effort. With PPC, developers can start getting visitors to their sites immediately, but going this route you have to bid a determined amount on the selected keywords and as a result spend money each time a user clicks on one of your paid listings. Implementing SEO effectively on a constant basis can guarantee you top search engine rankings in the organic search results for your selected keywords, without having to pay Google. But as explained before, SEO will take time and lots of effort to reach those goals. With PPC, Searchers Websites 54PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
PDF Search Title:
ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANKOriginal File Name Searched:
An_Analysis_of_the_Application_of_Selected_SEO_Techniques.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |