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to the theme of the site; keeping these points in mind will help you maintain a your focus and will give you a better chance at ranking at the top of the search results for the selected keywords. As discussed, even though there many keyword generation tools available, I used Google’s Keyword Suggestion Tool for my keyword research process. It is the de facto tool for keyword research and analysis; it is also the most widely used. Once I’m logged in to KST, I’m presented with three options to begin the keyword research. I decided to do a word or phrase search and type alpiste into the specified box; you can see this from Figure 4.9. Figure 4.9: Start of keyword research in Google’s Keyword Suggestion Tool (KST). I then proceeded and selected Advance Options and Filters as seen in Figure 4.10. This provided me with more research options. Because I was focusing on the Spanish word alpiste, I selected All Countries and Spanish for the Locations and languages criteria, respectively. Also notice the three available options for Match Types on the left-hand side: Broad, Exact and Phrase. This is Google’s definition for Match Types: “the traffic volume that appears in the statistics table for a specific match type is an approximation of the traffic that a keyword gets in a month on Google with that match type” [60]. • Broad match: This option includes the sum of the search volumes for the specified keyword, related grammatical forms, synonyms and related words. • Phrase match: This option includes the sum of the search volumes for all terms that include the keyword. • Exact match: This option includes only the search volume for the exact keyword as it is written. 58PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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