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Figure 4.10: Keyword research Advance Options in KST. At this early stage of the keyword research process, the focus is not to look for any specific keywords; you’re brainstorming for keyword ideas and analyzing the results from Google’s Keyword Suggestion Tool (KST). Thus, I selected Broad from the Match Types option to get all keyword variations such as synonyms, related terms and even misspellings of the alpiste keyword. Once I submitted my query, KST returned me a list of keyword variations related to alpiste; I then sorted the results by Local Monthly Searches in descending order to get the keywords with the highest volume searches at the top. As you can see from Figure 4.11, at the very top of the results, KST provides you the search volume stats of the keyword you’re researching. In this example, you can see the monthly search volume stats for the initial keyword I used: alpiste. Notice that because I selected All Countries for the Location criteria, the search volume stats for Local Monthly Searches and Global Monthly Searches is the same. Figure 4.11: Search volume stats for alpiste keyword. 59PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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