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to note is that the Monthly Search Volume has now decreased dramatically. In Broad Match, the keyword alpiste was shown to have an average of 301,000 monthly searches, but when I switched to Exact Match it dropped to 40,500. This is expected because Broad Match search volume includes all related terms, synonyms, and related grammatical forms; whereas Exact Match will only include search volume for the specified keyword as it is typed. Figure 4.14: Exact Match results for alpiste keyword. Even though the monthly search volume for alpiste dropped to 40,500 when switched to the Exact Match option, this high search volume meant there was a significant interest in this keyword as seen from Figure 4.14 above. In addition to the alpiste keyword, people were also searching for other keyword variations such as propiedades del alpiste, beneficios del alpiste, and alpiste propiedades; all of these having 14800, 9900, and 5400 monthly searches respectively. So for an effective keyword research using Google’s KST, it’s always good to look at different Match Types (i.e. Broad, Exact, Phrase) to brainstorm for keyword ideas and see what people are typing into the search engine; but using the search volume stats from the Exact option 62PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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