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Once I completed the previous step, I went to Google and entered beneficios del alpiste into the search bar to see the total number of pages that were indexed (i.e. indexed pages are those that exist and are listed in the database of the search engine). You can see from Figure 4.19 that there were about 106,000 pages indexed for the search query beneficios del alpiste. Figure 4.19: Number of indexed pages related to beneficios del alpiste keyword. This number of page results may seem high; it indicates the number of web pages that Google has identified as relevant to beneficios del alpiste, but taking into account the size and how fast the Internet is growing by the day, this number is relatively small. Also, the 106,000 pages can also be considered my competition; these are the pages my experimental site would be competing with to achieve placement in the first page of Google. It’s important to note that the above steps were performed for the target keyword only (beneficios del alpiste). As you can see, the keyword research process can be time consuming and it requires data analysis. Although there are tools that can automate many of these tasks, going through the keyword data still requires human intervention for data analysis. And as stated before, it’s crucial to complete the keyword research before doing any SEO; going through this process you can discover whether optimizing for any selected keyword (or set of keywords) is feasible or not. Moreover, you can uncover new keywords, or you may find keywords that you never thought your target users were searching for; in this case, the target users are the type of visitors you want to attract to your website through the SEO strategies. Once I had validated and verified my target keyword for optimizing the experimental site, I needed to install a tracking system on the site to begin gathering data and start measuring the effectiveness of the SEO strategies. Installing a tracking system from the start would create a baseline for measuring the effectiveness of the SEO. 66PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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