ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK

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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK ( analysis-ofapplication-selected-search-engine-optimization-e )

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I will also cover effective ways to optimize URLs, web page content, correct usage of heading tags, images, use of the rel=nofollow attribute, keyword placement, and sitemaps. Effective use of the previous on-page factors can greatly help your site achieve higher search engine rankings when implemented correctly. 4.5.1 Title tag The title tag defines the page title and informs the search engine what the page is about. In other words, it describes the overall theme of your web page. Google recommends choosing “a title that effectively communicates the topic of the page's content” [19] so that its search ranking algorithm can better categorize it and know what the page content is about. Moreover, the title tag is what gets displayed in Google’s search results as the hyperlink title; an example of the title tag in the search results will be given next. Figure 4.23 shows the top three organic results for the keyword vacation packages to paris. In this example, you can see that these top search results pages have been optimized for vacation packages to paris because words from my search query appear in bold within the hyperlink title. Having the keywords in the title tag, which appears as the hyperlink in Google’s search results, informs the searcher that if he or she clicks on the link, the resulting destination page will be relevant to the search query. Figure 4.23: Top 3 organic results for the keyword vacation packages to paris. 70

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