PDF Publication Title:
Text from PDF Page: 082
When I click on the result No. 2 of the search engine results page, I’m taken to page that’s optimized for the keyword vacation packages to paris. You can see in Figure 4.24 that the title tag appears at the very top of the web browser. This tells me this page is following correct SEO guidelines and therefore is being rewarded with top rankings for the keyword discussed. Figure 4.24: Example of Title tag optimization for vacation packages to paris. For the experimental site (casadelalpiste.com), the title tag optimization for my target keyword (beneficios del alpiste) was implemented as follows: once I decided on the page to be optimized for this keyword, I modified the HTML document by adding the keyword to the title tag; this process is done when coding and developing the web page. You can see in Figure 4.25 a snapshot of the HTML source code and how I included the keyword into the title tag. Figure 4.25: Title tag optimization for beneficios del alpiste keyword. Also, in order to create an even more effective title tag, it’s best to keep the length of the title tag to less than 68 characters (including spaces). This is because 68 is the maximum number characters that get displayed in Google’s search results title. When the title length goes beyond the limit, Google will only display up to 68 characters followed by three dots to identify a continuation. You can see this scenario in Figure 4.26. The first result has a title that goes beyond 68 characters, the second result is less than the limit. It’s interesting to see that the third one is exactly 68, which is definitely not just an odd coincidence. 71PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
PDF Search Title:
ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANKOriginal File Name Searched:
An_Analysis_of_the_Application_of_Selected_SEO_Techniques.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)