ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK

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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK ( analysis-ofapplication-selected-search-engine-optimization-e )

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Figure 4.26: Top search results for vacation packages to paris keyword. It’s important to note that going over the maximum limit will not affect the page’s ranking, this is only important when you want the searcher to read the entire message of the title tag and for aesthetics reasons. As long as the target keyword is included in the title tag, this is a first step to having an optimized page because having the keyword embedded into the title tag informs Google the main theme of the page. To summarize this section for title tag optimization, below are the key factors to keep in mind when implementing this on-page SEO method: • Avoid title tag duplication. If possible, each page on the site should have its own unique title tag. • Always include the keyword in the title tag. • Keep the title tag short. Do not go over the maximum limit, otherwise only a portion will be displayed in the search results (at the time of this writing the maximum is 68 for Google). • Use short and descriptive titles to let users and search engines know what the page content is about. • Avoid keyword stuffing. Do not overuse the keyword in the title tag; Google discourages of this practice. If found to be using these unapproved practices, your SEO rankings can be negatively affected. 4.5.2 Description meta tag As the description meta tag implies, it provides a description of the web page or site. Google explains that “a page's description meta tag gives Google and other search engines a 72

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