PDF Publication Title:
Text from PDF Page: 089
Another important reason why you want a descriptive and optimized URL is because it appears on the search results, just below the title. The following example will illustrate its importance: I performed a search query in Google for the keyword rare baseball cards for sale; in Figure 4.34 you can see the top results. Notice how the keywords appear in bold within the URL; this occurs whenever they match the user’s search query. Figure 4.34: Top search results for the keyword rare baseball cards for sale. This is important because you want to let the user know that if they click on the specified URL, they will find what they were looking for. Furthermore, if the URL has been optimized with the correct keyword, the searcher is more likely to click on the link. Also, always provide one version of a URL to reach a web page. For example, avoid having the following scenario whenever creating URLs that takes users to the same location: − domain.com/optimized-page.htm − sub.domain/ optimized-page.htm − www.domain.com/optimized-page.htm Although all three URLs will take users to the same page, to the search engines these URLs are completely different. When this occurs, you’re splitting “the reputation of that content between URLs” [19], which means all of these URLs are competing against each other in the search rankings. If users are accessing the same pages through different URLs, Google advises that “you use a server-side 301 redirect. This is the best way to ensure that users and search engines are directed to the correct page. The 301 status code means that a page has permanently moved to a new location” [27]. Optimized URL Optimized URL 78PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
PDF Search Title:
ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANKOriginal File Name Searched:
An_Analysis_of_the_Application_of_Selected_SEO_Techniques.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |