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Figure 4.44: Example of robots meta tag configuration. To summarize this section, below are key points to consider on the effective use of the “rel=nofollow” attribute: • If your site has a section that allows public commenting, make sure the comments are configured to rel=nofollow as a precaution to combat spam. • “If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links” [19], but having links to sites that Google considers spammy can hurt your site’s reputation and rankings. 4.5.9 Keyword Placement How and where you place your target keyword within the web page being optimized is important; the goal is to develop a highly relevant page (for search engines and users) by strategically placing your target keyword in key places of the web page. So when users submit a search query that includes your target keyword and arrive on your page, they’ll consider your page to be relevant. To illustrate this point, I will show an example of high-relevancy next. I performed a Google search for rare baseball cards for sale; Figure 4.45 shows a highly optimized page for my search query. You can see how my search query appears in the URL, in the heading and in the text body of the page. Any user who submits the search query rare baseball cards for sale and arrives at this page will most likely stay longer and read the entire page. Also, Google has also rewarded this page with the No. 1 position on the search results; you can conclude that this page is optimized for the pervious keyword. 87PDF Image | ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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